BUILD THE CREATIVE BRAND THAT BECOMES THE STORY

I DON’T DO VANILLA. Maybe you don’t either? Maybe your creative business is a powerhouse brand in the making. The next Dreamworks, Brene Brown, or Cirque du Soliel. Or maybe your creative business is the little engine that could? You can taste the potential. 

Here is my big, totally free, do this amazing thing– brand building advice. Ready? Build the creative brand that becomes the story.

That’s it. If you become the creative business that is so mind-blowing, so beyond reason- that people can’t stop talking about it, then your brand becomes the story. 

THE (3) MISTAKES CREATIVE BRANDS NEED TO AVOID LIKE THE PLAGUE

There are a ton of massively talented creatives wandering the world. No matter how talented you are, you one among many. Going from invisible to legendary is massively difficult. But if I can get you to avoid these (3) mistakes, the odds get a lot better. 

GREAT CREATIVE BUT
WEAK BUSINESS SKILLS

This is a HUGE issue for one person content centric brands (like an author) to large creative agencies. If your book, play, ad agency, or small design firm lacks business skills, your brand will pay a steep price. 

SEXY WHISTLES vs.
AUTHENTIC WONDER

Big promises. Slick creative. Your killer website. Those things will not sustain success. Your creative brand’s value must rise WELL ABOVE the crowd. Anything less and you’ll end up a common brick on the road. 

GOOD NUMBERS vs.
GREAT RELATIONSHIPS

Strong sales and peak profitability are not brand equity. Creative brand equity is born from connecting with people. Building trust. Providing lasting value. Going above and beyond with your employees and customers. 

HOW TO BUILD A LEGENDARY CREATIVE BUSINESS

No gimmicks. No shortcuts. No pie in the sky hype. If you want your creative brand to rise above the crowd, be mind-blowing. Exceed expectations. Take the world by storm. Let those qualities become the story. To pull that off, your brand must do (3) things exceptionally well. 

NOTE: Don’t rush through the three Slideshares that follow! Grab a notepad, take notes, click on all the links. Study the FINE ART of handcrafting a brand. 

Game changers for are rarely dramatic. In the real world, it’s the sudden realization. The keen observation. The tiny shift that changes everything. And typically, I can spot those opportunities right out of the gate. 

Bob has turned our brand from a mom & pop feel to a far more professional and serious company. The thought leadership component of our brand is growing and is the most fun thing we are doing right now. It forced us to get outside of our comfort zones and realize all that we have a lot to offer. Our voice as a brand has never been stronger!
Alexis Chase
Chase & Associates

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Marketing Authors Artists

MAESTRO BRAND AUDITS™

RAPID CLARITY & ACTIONABLE INSIGHTS IN ABOUT A WEEK

PRICE: $750

I was a top-tier management consultant for (12) years. I’ve run two national ad agencies, one of which I owned. And you know what? My VERY BEST work came down to a handful of key insights.

HOW IT WORKS

  • Sign my Letter Of Agreement & pay your fee ($750).
  • Schedule a start date for your Maestro Story Audit.
  • Submit your pre-work at least (7) days prior to my start date. 
  • Over a (7) day period I will review your brand’s message, offer, and experience.
  • Day (8), you’ll get a 10-15 minute video with my insights and a one-page action plan.
  • We wrap things up with a (60) minute phone call to debrief the results of your audit.  

The Maestro Brand Audit is all about finding your gold. Where is your untapped potential? How can your creative business stand out from the crowd? Are you doubled down or fragmented? All of these things come into focus during your brand audit. 

Bob has had quite an impact on my career and lifestyle . He quickly got to know me and before long we were talking at a very deep level about the work, my life and the direction of my organization at the time. The best part about working with Bob is everything is real life and in real time. Management theory has its place, but Bob provided insight, challenge and direction that was very specific to the issues at hand.
Rob Young
The Hagerman Group

STORY AUDIT DETAILS

  • All audits last one calendar week, beginning on a Monday and concluding on a Sunday.
  • The video and action plan are delivered via DropBox the day after your audit concludes. For example, if your brand audit occurs from the 1st through the 7th, you’ll get the DropBox link on the 8th.
  • I will NOT be in contact with you during your audit week. I want to fully immerse myself in your creative business and brand, free from bias or distractions.
  • Once we have completed your (60) minute debrief call, our engagement will come to an end. Additional time can be purchased, based upon availability, at my standard hourly rate of $250 an hour. 
  • Start dates are booked on a first come, first served basis. As a result, your start date will most likely be between 3-6 weeks from your retainer date.

CREATIVE BRAND AUDIT SCENARIOS

  • An author, artist, or coach that whose brand is starting to take off. Ack!  How to make this work? A deep dive into The Great Story yet to be told.  

  • An early stage creative agency of some type. Good owners. Lot’s of talent in their boutique firm. How to let go to grow? A candid journey of embracing the next chapter. 

  • A coworking startup offers a very niche experience but nobody’s signing up. What’s going on? A triage process that turns their bold vision into a money making brand. 

  • A jack of all trades successful creative. Actor. Teacher. Filmmaker. Content marketer. Writer. Musician. Brand which one? All of them! Time to master personal branding.

  • A social enterprise launches with a bang but fails to sustain the momentum. How to get back on track as a creative brand? A humbling adventure of starting over.  

Bob has an uncanny ability to quickly understand the challenges we faced as a brand and offered realistic, strategic and visionary changes. He does it with flair, humor and a genuine desire to give business owners the tools they need to succeed long after his work is done.
Doug Flatt
PR By The Book

It only takes one or two key insights to take your brand to a whole new level

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creative business brand workshop austin texas

CREATIVE BUSINESS GROWTH & DEVELOPMENT THAT GETS RESULTS

Bob Olmstead Maestro Creative Business

Bob Olmstead - Founder & Maestro Trail Guide

By my early thirties, I had managed a national sales force, run multi-million dollar ad campaigns, completed two turnarounds, and broke six-figures.

By my early forties, I had run two ad agencies, one of them with over (70) clients, one of them I owned. In the case of the latter, I started my firm with a $6,500 retainer and built it to almost two million in media billings.

By my early fifties, I had been an independent management consultant for (12) years. My projects ranged from $12,000 to $60,000 a year. I have taught branding and leadership to audiences as large as several thousand.

Best Practices have their place but that’s NOT how you build a legendary brand. Whether you’re a creative soloist or the CEO of an established creative brand, I'll help you find the hidden gold you have yet to claim.

Which brings us back to the very first words on this page. Build the creative brand that becomes the story. That’s the Secret Sauce to unlocking your full potential as a creative and as a brand.

I look forward to hearing your story,
Bob Olmstead

BOB STATS

  • Former Ad Agency General Manager
  • Multimillion Dollar Ad Buys
  • 655 Brand Strategy Retreats

  • 18,577 Hours As A Consultant/Coach
  • (25) Years As A Creative Director
  • 720 Speaking Gigs
  • Former Retail Ad Agency Founder & CEO
  • Small 12K to 350K Ad Buys
  • (20) Years As A Business Owner
  • Producer: Radio, Broadcast, Print, & Online
  • 2,776 Hours As A Professional Copywriter

  • Director/Producer: (2) Short Films & A Play

SECTORS

  • Authors, Writers, Freelancers
  • Retail
  • Luxury Goods
  • Professional Service
  • General Service
  • Government
  • Video Production Houses, Film, Events
  • PR, Advertising, Digital
  • Performing Arts, Black Box Theaters
  • Nonprofit & Social Enterprise
  • Consulting, Coaching, Training
  • Community Building

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DOWNLOAD THE CREATIVE BUSINESS BRAND CANVAS

(3) instruction worksheets, (3) blank worksheets, PLUS valuable ongoing content and updates. The resources you need to build a legendary creative brand. NO spam! Your privacy is always protected. Immediate access.  

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